Aug 04, 2008

Windows Mojave - A Lesson In Marketing

Microsoft sure knows how to turn some bad press around. This is the audio heard in the first 30 seconds of the new Windows Mojave Experiment website:

So it’s just an informal discussion I’ll be asking some questions, and just answer them as honestly as, as you can.

So why haven’t you upgraded to Vista yet?

Just the bad things I’ve heard about it.

I’ve just heard negative things, I’ve never tried it myself.

I won’t touch the thing.

It’s horrible, we have so many problems.

It crashes.

I’ve heard nothing but bad things about Vista really.

I’d like you to rate your overall favorability of Vista…

...Ok so, you gave Windows Vista a zero.

Bravo, Microsoft… way to confirm what everyone’s thinking in the first 30 seconds. I wonder what the percentage of people that leave your little flash video website before that 30 seconds has passed.

Wait, did I say Flash website? Do you mean to say, even Microsoft doesn’t want to use their Flash Killer™ product - Silverlight?

I wonder how many interviews they did before get those “favorable” responses. Was this guy one of Mojave Rejects?

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