May 27, 2008

The Apple Store, From Bottom To Top

Consider this: Apple’s retail market share is 14 percent, and two-thirds for PCs costing $1,000 or more.

Should I repeat those numbers? The share data is for first-quarter brick-and-mortar stores, as tabulated by the NPD Group. Apple’s market share is but one measure of success. Sales growth is way up, while Windows desktop PC sales are way down.

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