Aug 12, 2008

Phil Wickham’s Profitable Free Album

Christian musician Phil Wickham recorded a live album and released it as a free download on his website as a gift to his fans. The result? Sales for his other 2 studio release albums have skyrocketed, causing his album Cannons (released almost a year ago) to rise up to #12, just shy of the Top 10 Christian Albums in iTunes.

Great example of the change in media and culture and how those that get it are rewarded.

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